Aixam
Agency : Change an FCB Alliance
Role : Art direction & Branding
Year : 2022
The Challenge
Creating a visual identity for the launch of the new electric range 'Mega' from Aixam, the leading brand in license-free vehicles.Revamp the brand image to appeal to a new, young, and trendy target audience, and create a new form of accessible and cool mobility.
Branding for the new range of the #1 license-free vehicle. License-free, 100% electric. Empowering everyone without a license to choose their style and embrace their freedom to the fullest.
/ FRESH REBRAND
The brand aimed to showcase the new branding during the vehicle's launch at the automotive trade show.
This fresh identity should accompany the model's launch across all touchpoints.
