AndrosGoo
Andros is launching its new brand, born from a project that combines the pleasure of fruits, healthier and more balanced nutrition, and transparency.
Role : Branding
Year : 2019
The Challenge
Born from a project that combines the pleasure of fruits, healthier and more balanced nutrition, and transparency, Andros wishes to launch its new brand. This brand comes to enchant the daily life of families by offering the first range of blended fruits, free from pesticide residues(1), outside the baby food section. Available in the fresh produce and grocery aisles, the range offers a wide choice to cater to all desires, even for those on the go. Whether it's snack time or dessert, there are no less than 3 tasting formats and 11 delicious recipes, where Apple, Apricot, Banana, Strawberry, Raspberry, Peach, Pear, and Mango blend together to delight the taste buds. In addition to this diversity of tastes and flavors, there is a unique texture suitable for the youngest children during their weaning phase.
The Approach
Create a logo that features the face of a child and is related to the fruit. For this, we have taken the shape of a smiley while maintaining a slightly asymmetrical form, reminiscent of the fruit's natural aspect. It should also embody a raw and clean design to align with a healthier and more balanced brand identity.
/ Inspiring With Design
Our intention is to have a design that reflects the product itself—clean and transparent, healthy and balanced. It should emphasize the joy of the fruit while preserving its authentic natural flavor.
